People who buy mid-century furniture tend to like my stuff, but I'm conscious not to design in a 'retro' way," says Pritchard, 42. "Over the years, I've become more pared back; in my experience, it's best not to overwork things."
She designs the blankets in her south London studio, at Cockpit Arts in Deptford, and they are then woven at a small, traditional mill in Camarthenshire, south-west Wales – family-run and Welsh-speaking. "I'm surprised at how these specialists survive, but I think it's because they specialise that they do."
In a world where designers themselves often diversify, producing spin-off flasks, mouse mats and duvets, Pritchard's focus on textiles is refreshing. But this year she has expanded beyond blankets for the first time, designing a small range of cushions and upholstery fabrics, the latter woven by Bute in Scotland. "I hadn't realised how complicated it would be," she says. "With cushions, there are more choices to make: different fabrics for front and back, fastenings, scale. And you have to factor in wear and tear with upholstery, which you don't with blankets. I hope it doesn't become too distracting."
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